Online dating consumer preferences anchor brother dating

Answer Lab notes that these findings suggest the difference between “What People Said vs.

Women spent nearly 50% more time than men to assess whether someone’s profile might be a match.

reports that companies such as CBS and Frito-Lay have used neuromarketing techniques to plumb consumers’ reactions to advertisements. Answer Lab, which provides neuromarketing insights and technology to their clients and is a leader in “interactive gaze technology,” released a study this week-- a “field-based eye-tracking study” of online dating habits.Answer Lab took their eye-tracking devices to a San Francisco café and had participants view different profiles from and e Harmony.Neuromarketers might also deploy old stand-bys that monitor heart rate, respiration, and skin response.Now that your body and brain are cozily entangled in the new machines, neuromarketers can measure your reactions to stimuli, whether a potato chip ad, a video or even a scent.Their technology allowed them to measure gaze patterns precisely, and to determine how much time each subject-consumer spent viewing different elements of each profile.

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